RYOT and AOL Partner With ELLE for AR November Issue

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LLE, one of the biggest fashion magazines in the world has announced a partnership with virtual reality (VR) and 360-degree content studio Huffpost RYOT to create and augmented reality (VR) experience for November’s ‘Women in Hollywood’ issue.

Through the ELLENow app and utilising HuffPost RYOT and Verizon’s proprietary immersive platform, Envrmnt, readers will be able to unlock an AR content experience by hovering their smartphone over any one of ELLE’s eight November covers. Readers will then be able to view an exclusive video interview featuring stars Kristen Stewart, Lupita Nyong’o, Amy Adams, Anna Kendrick, Aja Naomi King, Felicity Jones, Helen Mirren, and Kathy Bates.

Source: VRFocus

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