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Tough Yet Tender: Ford Launches Community Changes Campaign

2 years ago

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RYOT POINTS

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Adult life is full of things to do. Long lists of tedious errands itemized next to loftier goals; pick up dry cleaning and spend quality time with family, buy stamps and live a healthy lifestyle, get oil changed and support local non-profits. You’re on your own on the former options, but thanks to Ford’s new Community Changes campaign, you can accomplish the latter in less than an hour.

The American motor company is known for its slogan of “Built Ford Tough,” but this grassroots campaign is revealing a more tender side to the powerhouse brand. The idea behind Ford’s Community Changes is that small actions can create substantial results. In an effort to reduce barriers to entry, Ford has kept their concept simple: providing a relevant service at a discounted rate, with proceeds donated to a variety of causes.

Anyone with a car is eligible to participate, not just those who own Fords. Becoming a part of the movement is easy:

1. Visit fordcommunitychanges.com and register for an oil change at one of the four participating Ford dealerships in the greater Los Angeles area.

- Galpin Ford, 15505 Roscoe Boulevard, North Hills, CA 91343

- Santa Monica Ford, 1230 Santa Monica Boulevard, Santa Monica, CA 90404

- Sunrise Ford, 5550 Lankershim Boulevard, North Hollywood, CA 91601

Bob Wondries Ford, 400 South Atlantic Boulevard, Alhambra, CA 91801

2.Instead of paying for your service, choose an amount between $20-$75 to contribute and a cause to donate it to.

3. Show up for your appointment, get your car serviced, and 100% of your donation will benefit the non-profit of your choice.

The most, and only, difficult decision that you’ll be forced to make is in your selection of a non-profit. Will you support environmental efforts through Heal The Bay? Contribute to inner city community improvement via Homeboy Industries? Or donate to fund cancer education, either at Keep A Breast or The Pablove Foundation? Given how much time Ford has saved you by checking off two major things on your grown-up to do list, you can take a second to choose the cause closest to your heart. Just not too long a pause—the campaign only lasts until December 15th.

 

LA newcomer Alexandra Piotrowski spends a majority of her time strategizing digital marketing plans for LA based retailers. Looking to use her English degree and her love of words, she contributes to RYOT and Darling webzine. She loves good music, bad movies, hiking in the Angeles National Forest and baking pies.  

 

RYOT NOTE: What a cool campaign by Ford. Oil changes are something we all need anyway, right? Might as well do some good while servicing your vehicle. Hopefully this program or others like it roll out to more cities. But guess what? You don’t have to live in LA to make a difference. In fact, you can donate to one of the charities Ford is supporting right now. Homeboy Industries provides a continuum of services and programs for former gang members to get their lives on track. They also run four businesses that serve as job training sites. You can support their efforts by donating today, or by sharing this story.

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Tough Yet Tender: Ford Launches Community Changes Campaign

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