The national milk industry is revamping its marketing campaign, and unfortunately, that means dropping the famous tagline, “Got Milk?”
“Got Milk?” ads have been encouraging young people to drink milk since 1995, but have apparently lost their effectiveness over the years.
In attempts to get kids back on the udder, the Milk Processor Education Board is changing their slogan to “Milk Life,” no relation to “Thug Life.”
Please don’t shoot the messenger, ’90s kids.
New marketing efforts will emphasize milk’s nutritional content and tout it as a good source of protein for babes and bros everywhere. In contrast, “Got Milk?” highlighted dire situations made worse without milk, like lonely platters of cookies.
The milk industry has taken a hit over the years with slowed down cereal sales and increasing popularity of hipster milks made of almonds and soy beans.
The hope for “Milk Life” is that it will deliver the new message that milk is part of a healthy lifestyle.
To bid farewell to the iconic ’90s “Got Milk?” campaign, we’ve rounded up a few of our favorites:
Tyra Banks has been teaching women a thing or two about beauty since long before “Top Model.”
Jennifer Love Hewitt was once every teen guy’s fantasy. Her “Got Milk?” ad was notoriously torn out of copies of Seventeen magazine for uses we won’t mention here.
Joshua Jackson may have broken hearts every week on “Dawson’s Creek,” but that doesn’t mean he wanted you to break bones too.
Bart and Lisa Simpson have one of the most well-known sibling rivalries on TV, but there were no disagreements about preventing osteoporosis when this brother-sister duo appeared in a “Got Milk?” ad wearing their Sunday’s best.
Britney Spears used to be America’s sweetheart and made sure her fans were getting enough calcium while playing off the success of “Baby One More Time.”