That’s right, a “Naughty Leopard” costume for toddlers was first spotted by KATU on Tuesday in Portland, OR, where a reporter bought the $20 costume and asked parents how they felt about it.
“I don’t know, it’s a little bit… it’s excessive,” said the mother of a 3-year-old daughter who asked to remain anonymous to KATU. “I would not buy it for her.”
The costume, complete with black lace and studded rubies around the torso, was also sold online, but without the phrase “naughty.” Instead it was branded as “Leopard Child Halloween Costume.”
Walmart has already taken action, with the product no longer available online or in stores.
“We are in the process of pulling the product off our shelves and we apologize to any customers that may have been offended by the name,” Walmart spokeswoman Danit Marquardt told Goodmorningamerica.com today.
What’s interesting, as pointed out in the blog Feministing, is that the costume itself isn’t that sexualized, but due to its name, Wal-Mart and the manufacturer seem to deliberately sell this product to young girls in this way.
Unfortunately, it’s even worse when parents improvise, as evidenced by these excerpts from Huffington Post’s 25 Most Inappropriate Kids Halloween Costumes.
Baby Stripper: And I thought Honey Boo Boo’s mom was bad.
Toddler Trojan. Does he even know what the birds and the bees are yet?
Kid Suicide Bomber. Culturally AND politically insensitive!
And in honor of this Sunday’s series finale, Mini-Heisenberg
OK that one is kind of funny.
RYOT NOTE: It’s disturbing to see sexualized products marketed to girls at such a young age. The current state of unhealthy media is a global health crisis for girls, causing mental, physical and emotional illness. I AM THAT GIRL seeks to be a solution by providing healthy media portrayals of women that lift girls’ self-image up instead of breaking them down. To learn more, Click the gray action box beside this story, donate and Become the News!