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World Wildlife Fund
  • WWF works to conserve life on Earth by protecting its most exceptional ecosystems and habitats.
  • WWF fights to secure a future for animals on the planet we all share.
  • WWF takes an innovative, collaborative, science-based approach to tackle threats to biodiversity.
  • WWF works to secure transformative change at all levels of government in the U.S. and overseas.
  • WWF works to strengthen communities’ ability to conserve the natural resources they depend upon.


WWF’s mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.


For 50 years, WWF has been protecting the future of nature.

The world’s leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million globally. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

A Brighter Future

We seek to save a planet, a world of life. Reconciling the needs of human beings and the needs of others that share the Earth, we seek to practice conservation that is humane in the broadest sense. We seek to instill in people everywhere a discriminating, yet unabashed, reverence for nature and to balance that reverence with a profound belief in human possibilities. From the smallest community to the largest multinational organization, we seek to inspire others who can advance the cause of conservation.

We seek to be the voice for those creatures who have no voice. We speak for their future. We seek to apply the wealth of our talents, knowledge, and passion to making the world wealthier in life, in spirit, and in living wonder of nature.

Goal and Strategies

By 2020, WWF will conserve many of the world’s most ecologically important regions by working in partnership with others to:

Protect and restore species and their habitats
Strengthen local communities’ ability to conserve the natural resources they depend upon
Transform markets and policies to reduce the impact of the production and consumption of commodities
Ensure that the value of nature is reflected in decisions made by individuals, communities, governments and businesses
Mobilize hundreds of millions of people to support conservation

Doing More With Less. WWF recently sat down with Paulette Frank, Johnson & Johnson’s VP of Sustainability and EHS, to learn more about how the company is helping bring global resource demands back in balance with the constraints of a finite planet by doing more with less.


World Wildlife Fund

World Wildlife Fund

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