Stoked’s mission is to promote personal development, academic achievement, and healthy living to under-served youth through action sports culture.
STOKED is a nonprofit founded by Steve Larosiliere and X Games announcer Sal Masekela. It is dedicated to providing action sports opportunities to disadvantaged urban youth. STOKED partners with public high schools in New York City and Los Angeles to provide its action sports-based programs to their students.
Since being founded in 2005, STOKED has served more than 2,500 youth, with a 100% graduation rate for students who stay in their program for a year or more. Their partners include major brands such as Mountain Dew, ESPN and Quicksilver and high profile figures like Lil’ Wayne, Kate Upton and pro skateboarders Nyjah Huston & Ryan Sheckler.
STOKED uses action sports – surfing, skateboarding, and snowboarding – as a catalyst for change in young people. They give an athlete a sense of fearlessness and empowerment. Action sports provide perfect framework for self-expression, self-discipline, creativity, and interpersonal skills, all of which are key to success in today’s world.
When an action sports athlete goes out to ride, there is no game or opponent; it’s you, your board, and the environment. As with many things, the more you practice, the better you get; but in action sports there is no endpoint, no winner or loser, because you as an individual can never stop improving as long as you keep getting up when you fall down.